What was the term dom said in regards to the “slow down” phase

Like the title says, dom mentioned in a previous post I can’t find about the expected slow down phase after a big launch like byte. It started with an S I think and there was a picture of a graph showing predictions of the growth and decline of a big launch.

Need the phrase and graph for a school project if anyone can help me find the post or remember what it is that would be fantastic!!

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click “why are my numbers going down” in the Engagement Megathread

“Trough of Sorrow”

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perfect this is exactly what I needed for my business class thank you!!

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