V2 was more of a code name to give the team time to think of a new name to get a fresh start with like microsoft xbox project scarlett. They are supposed to be placedholder names until you figure it out. Byte is a cool name because it means something to do with 8 pixels but it also means the viewer taking a byte out of a creators byte. You can see this represented well if you really look at the byte logo and think about it. lol take my concept here I made with kylie jenner as an example as a new perspective lol.
Bytes branding is just genius because it is unique as branding is.