TL;DR: Vine terminated our 1 Million follower account without warning.
I wanted to share my experience with Vine, it’s community managers, and how I feel V2 could ultimately improve on this.
“Yo Mama!” is my animated brand of short jokes and memes. We’re a community driven show where fans submit their own jokes, and we animate the best ones. We’re most popular on YouTube and Facebook with a total of 7 Million fans across both platforms.
We once had a Vine account with 1 Million followers. Then one day, Vine started terminating accounts left and right. At first we weren’t hit, but then we got a notice saying we “Violated Community Guidelines” and had our account terminated. We never had any sort of strike, or broken a guideline before. So, we tried reaching out to their community team.
Their response was, “You posted nudity.” This shocked us as we couldn’t find an example, and asked if they could tell us which video it was. They expressed they couldn’t, nor would they appeal the decision.
The popular theory at the time was that Vine wanted to get rid of “brand accounts”. Basically anything that didn’t have an on-camera personality. Sure enough we saw more “brand” accounts get terminated as if Vine was trying to “clean house”.
Overall, my experience with Vine was both exciting and disappointing. People loved our bite-size cartoons, and Vine was the perfect platform. However, they didn’t communicate with us, and took action that was never fully explained. You could get a sense that their company culture wasn’t creator friendly, and sure enough, that led to their downfall.
I hope that V2 can learn from this. I’m excited at the idea of having another platform that works well for my animated content. I just hope that the Community Managers do a better job at communicating and explaining their decisions. At least have an appeal process when mistakes are made.