Hi there, I just wanted to highlight this. I have a few thoughts that have arisen out of years of frustration with video social media.
I personally think choosing enough (and not too many) sensible categories for V2 is going to be crucial to its success. One of the problems with sites like Twitch, YouTube, YouNow, Periscope and the original Vine, is that the sites/apps did not have a sensible organization to them. I was so disappointed when YouNow did away with their 15 or so categories in favor of hashtags. UGH. Now it’s so hard to get discovered, let alone find what I’m looking for! Hashtags are neat, but their fluid nature just makes everything a mess if you’re going to structure your entire site around them. And Vine? There were too FEW categories! They ended up creating a second comedy channel (which I think was a testament to a lack of creativity on their part… they should have called it “Memes” or something), but it was too little too late.
I remember a website called “Blog.tv” which is no more (the creators of YouNow bought it). Blog tv was almost like a LIVE YouTube, except they had a nice system of categories. It was really helpful for sifting through stuff I don’t want to watch, and as a streamer, it was great to be able to appeal to a genre of viewer. I just picked the “cooking” category, and in no time, I’d have at least 5 to 10 viewers.
It’s also super important for the categories to be really easy to navigate through, and the interface has to be visually appealing and SIMPLE. You have to make the users feel comfy and at home. I COULD try to find live streamers on YouTube, but it’s just not something that I intuitively think about because the website itself isn’t really pushing Live content with its interface. I COULD try to find new funny videos from comedians on Instagram, but Instagram is more about finding and following people you already know of from elsewhere on the web.
It’s all about discovery. That adventure of looking in the right places and finding your treasure. You wouldn’t want to be anal and have a bagillion categories (aka, the hashtag setup), but you want enough to satisfy everyone. I see the key to v2 being a loose general structure, enabling a wild amount of social creativity!
Anyways, that’s all I got. I hope it makes sense.