Ok, so I know there’s a lot posts addressing the square videos vs portrait argument, even by Dom himself Square or Portrait?, but I figured that I would list some of the pros and cons that I think both have. If you guys have any comments in the points I brought up, or think that I should add more, then tell me.
TL;DR- with square, videos can be more consistent, there is more room for videos on the page, although that can cause a distraction, computer users can enjoy that ratio more, and some of your video is cut off.
Everything’s more consistent- if everything’s is one aspect ratio, then it will look more uniform since it wouldn’t be a lot of squares and rectangles everywhere. Although that it isn’t too important to have it look very consistent, it can still help establish a uniform brand identity.
More videos can fit on a page- if you want to see what the next video will be without scrolling off of the one you’re currently on, then you can just look below if they’re square. With portrait videos, it takes up the whole screen and you can’t look at what the next video is.
Square can appeal to both mobile and computer users- since in the future, bye will probably have there app on a website, computer users will be able to view bytes. The thing is, portrait aspect ratios don’t look as good as squares on a landscape screen. This is the same with tablet users who might prefer to have there tablet turned sideways.
It gives less room- since a good portion of the video will be cut off, it allows less space to make creative content. Since there’s also a time limit, it can hinder many people from making the content they want if it’s just square.
It allows more distraction- a counter argument to the “more videos can fit on the page” is that it can make the screen look cluttered with video titles and videos, and it can lead people away from your vid faster if they see something that looks more interesting on the page.
Although I think that it is a legitimate option to just allow both square and portrait, I personally think that square videos is the best way to go. That’s just me though. Again, what do you guys think the video aspect ratio should be, and what do you think of the points I brought up?