We launched byte a little over six months ago, and today, we have an app that welcomes different communities who want an inclusive space to express themselves through short videos. From day one, we’ve believed in supporting the people who devote time and energy to byte, who make the app a fun place to be, and who help maintain a positive, welcoming community. We introduced an experimental Partner Program very early in our journey as a way to bring this belief to life and begin supporting creators monetarily.
Over the last few months, we’ve learned that the current framework of our program doesn’t do a good enough job of living up to that belief. There are a number of reasons for this, including but not limited to the program being insufficiently open and scalable. These shortcomings are heightened by the fact that the app and our communities are evolving every day. As such, we are considering new and different paths for how best to support our community, and we will not be extending the program after the first pool ends on August 14.
We remain committed to sharing revenue with our community. Figuring this out, and optimizing for the ongoing positive and welcoming community vibes, is one of our top priorities (alongside building new tools and spaces for you all to express yourselves and connect with each other). Doing this right is more important than doing it quickly. We don’t yet know when we will have an update, but we will share more details when we have them.
Thank you to the truly incredible individuals who participated in and shared feedback on the Partner Program over the last few months. We hope you will continue to inspire us and the byte community with your creativity. Thanks, also, to our advertising partner, Nike, for allowing us to test the program. There is so much talent on byte that deserves to be seen and celebrated—much more than we were able to recognize through this first experiment. We will be using this time to take everything we’ve learned and apply it toward future opportunities and programs.
We look forward to coming back with more information. In the meantime, see you on byte.