The top creators should get special treatment. Whenever people talked about vine, there were certain names that were always brought up in conversations (king bach, lelepons, amanda cerny, etc…). As a company it is important that they show the very top creators special treatment. Now I’m not saying they should post all of their videos on the trending page or anything, but they for sure shouldn’t be treated like an ‘ordinary’ user. Those top creators are the ones bringing lots of traffic. If the people handling the creators was smart, they’d know that they should prioritise someone who gets 20million loops a video over someone that gets 300 loops. Two people (jake and logan paul) acting stupid doesn’t define the entire app.
Also, I agree, the community does matter the most, however without those top creators there wouldn’t be a community. Those top creators bring people back day after day. Those top creators get asked to go onto the news where they shine light on the app and bring in more customers.
Also, if someone is a top creator, chances are they’re more than likely to make it their full time job. If social media is someone’s full time job, their videos are more likely to be better than someone who is constantly working a 9-5 job. They are likely to have much higher production value. And they are more than likely to bring in more overall revenue. If v2 ever does a meet and greet, who will bring in more people? Someone with 10 million followers that posts everyday and is getting paid from it so they can make it their full time job, or someone will 200 followers that uploads once every 3-4 weeks.
Long story short, the biggest creators on the platform are the most important. Look at every video-posting social media platform. Youtube, vine, musical.ly, etc… they all have those select few people that are a trademark for the app. You hear ‘Baby Ariel’, you instantly think of musical.ly. You hear of ‘King Bach’, you instantly think of vine. You hear of ‘KSI’, you instantly think of Youtube.
Those top creators are incredibly important to be the face of a video-sharing platform.