These are my ideas on monetization and verification badges. I’d like to start off by saying that I know that Dom has said he’d prefer another way of verification since it can be used as a bragging right, however here are my thoughts and opinions on these matters.
My ideas for monetization were:
Do it like how instagram does it. Advertisements between a certain number of posts. I hear a lot of people complaining about this but honestly, it isn’t difficult to swipe past one post. The creators won’t earn money off of the videos, however they will do what thousands of instagram models do - brand deals.
Advertisements set by creators through v2. What this means is, v2 will have a variety of companies ready to advertise on their platform. Verified artists will sign up for monetization. Once they pass the sign-up stage, their profile will be put into some kind of digital list. From the list, advertisers can choose which artist’s page they want their advertisements to feature on. Doing this will prevent an adpocalypse since advertisers are choosing who they want to put their ads on. The company will also be able to decide how much money they’d like to give the creator for each click/view of the ad. Once an artist is chosen by a certain company, they will be able to accept or decline the offer based the amount of money the ad will give the creator. If they accept, their name will be taken off of the digital list, and that companies ads will start appearing between that user’s videos on their profile. If the user/creator declines the offer, their name will be put back into the digital list, where another company can choose them.
Pros of the second idea:
Impossible for an adpocalypse to happen. Advertisers will be able to view the creator’s content before they choose them. And other companies won’t pull out since their ads aren’t being displayed on that creator’s profile (if they do anything adpocalypse-worthy).
Reduces spam accounts. Since you’d need to be verified, spam accounts won’t be making any money whatsoever.
More money for bigger, more hard-working creators. If people like it or not, the big creators are the most important. They are used as a trademark for the app. Using the second idea, big creators will always be able to have ads on their profile (limited ads). If you could get monetization straight away, then a bunch of spam accounts with 5 followers will be making 5 cents a year, and the bigger creators will be making like $50 (because of the limited ads), whereas the big creators could be making thousands of dollars. Long story short, if big creators see that they aren’t getting monetized due to the limited ads, and they see that spam accounts have ads on them, they will move over to another platform that can pretty much guarantee them constant ads, like youtube.
My ideas for verification:
Creators are hand-picked by people that work for v2 to become verified. To prevent bias verifications, it will need to go through multiple people. If you read my monetization idea above, these two ideas link perfectly (You’d need to be verified in order to get advertisements on your profile).
First of all, I believe that to prevent spam emails, there should be a feature of verified users of the app to submit a support ticket. This creates much better communication between the creators and the app than the forum does. Having it set to only verified creators being able to send support tickets means there will pretty much be no spam and no ‘silly’ emails being sent. (By the way, for verification, I don’t mean a 12 year old would get verified for having one popular video. For example, a few people that were on vine that would’ve been verified would be Lele Pons, King Bach, Destorm power, Logan Paul, Summerella, Daz Black, etc…).
Secondly, Although having a verified badge could be a bragging right, I think it is necessary. Having a tick or some sort of verification badge allows for people to easily find the artist’s page, and it also allows the artist’s page to be a lot more professional. If I’m searching for a popular v2 artist, I don’t want to have to keep guessing out of a list of 15 accounts, which the real person is, just because the spam accounts have the exact same profile picture, exact same bio, etc… Being able to see a verification symbol when I search an artist’s name would be 10x easier. Besides, personally I’ve never seen anyone brag about being verified. I’m pretty sure most people THINK that others will brag, however that is why verification would need to go through multiple people, to ensure that the right artist is getting verified, rather than giving it to random people.