I’ve seen a lot of discussion about including a revine button, not including a revine button (or what this would be similar to on the v2 platform), allowing celebrities on the app, verrfied status’, dislike buttons, loop features, link to other platforms, and many other things that essentially contribute to the ways in which media spreads.
So I am here to enlighten you on some things that I have learned in my time at Florida State University majoring in Editing, Writing, and Media. (I have shared some of these ideas in a reply thread, but I wanted to put it in a post to educate some of those who did not see it before)
Spreadable media is the concept that media can only be considered successful from the ways in which is spread. The ways in which it spreads can be determined by audience participation; this follows a model of participatory culture. Things like fan bases and followings are examples of this. Revining (or the alike), or liking and looping a v2 would contribute to the spreadability of the artists content, and ultimately to the content of the app, contributing to the success of the platform. Without a button, without a like, without a loop, there would be no means of spreadability, no means of measuring success or reaching beyond a certain audience.
I believe that we all want v2 to be as successful as possible. I think we should consider spreadable media in proposing ideas or our ‘preferences’ in what we would like to see in the app.
If you want to learn more about spreadable media, look into Henry Jenkins work.