It isn’t incentive.
Incentive when it comes to app downloads means the user has to download a specific app to unlock a specific content.
E.g : Download Byte to get access to my onlyfans for free !
Promoting the app by simply posting about it , isn’t incentive.
Incentive comes down to wether the user gets something in return for downloading the app.
It isn’t about it the creator gets paid or not.
You might be out of the loop with affiliate marketing and that’s okay ! Only people chasing a career in the field are usually aware of this.
A Incentive App Download network : OgAds
NON-INCENTIVE - PlugCoin
The byte campaign is a non-incentive campaign.
I hope this clears it off for you
IT IS common practice for ALL APPS to advertise this way , and it’s a highly beneficial source of advertising as it gets plenty of new user downloads , which is the goal.
TikTok, Sam’s Club, all Zynga Games and many A-list app work with networks like PlugCoin or OgAds to attract new app downloads.