Ploy is a Swedish non-official “follow up to Vine” as you may know. The whole situation is off. Aside from both names looking similar (4 letters each, 1 syllable green background, etc), their twitter looks very odd as well:
Re-uploading old Vines:
Their webpage seems to be quickly put together also. With @dom’s original “V2” picture being used as the background. The creation date of their twitter is (coincidentally?) December 2017. Now, not only is it entirely possible that this is a group/individual that is trying to take advantage of the hype and promise of v2. If it continues to gain popularity and is released before v2, it’s going to be bad.
And also, is it really a coincidence that the definition of the word “ploy” is: