Even though the title appears to be apocalyptic, I don’t think the article itself is as negative. It’s more presenting arguments about what might hold byte back, though I don’t agree with them. It tries making a point about how the 6 second format is outdated, citing both Instagram and Snapchat, however it doesn’t mention Vine actually got way more popular after IG introduced videos. Snapchat did end up taking away from Vine’s thunder towards the end of its lifespan, but again it doesn’t mention that Snapchat was literally buying out Vine creators to post exclusively on Snapchat.
It’s not if 6 seconds is a viable format, but how creators can be compensated. That’s ultimately what ended Vine. The only way Vine stars made money from their Vines was through ad based Vines, however these were for the most part, not well received from the fans. Twitter couldn’t figure a way to make money and for the creators to make money off of it, though this is a problem that YouTube also experienced.
YouTube wasn’t making money for a long time, as Google couldn’t figure out a way to properly profit from it. They even poured money into their creators for them to buy more professional equipment, to improve the quality of their videos. Even then it was still treading water for a while. And then it found its footing with the current Logan Paul style of vlogging. YouTube has basically taken over reality television. And I know @HenryAndEmma mentioned this a while back, but TikTok spent millions a day running ads (there wasn’t a day playing Piano Tiles that I didn’t see 20 TikTok ads).
Vine went through that same exact crisis of not knowing how to be able to profit from its own platform, but Twitter, instead of figuring out a way to make money off of it, gave up on Vine. So it’s not whether or not 6 seconds is a viable format, but if creators can be compensated for their work.