I agree with the necessity of a solid video editing toolkit. It’s important for anyone to be able to jump into the app and have the right tools to make a video that is close to what they have in mind. I think that before Byte goes v1.0, it will definitely need:
- Clip adjustment/arrangement/management/whatever you wanna call it.
- Ability to upload music. I foresee some incredible challenges with this one, especially since it’s much “harder to get away” with using copyrighted music these days. I think the team will have to figure out how to handle DMCA requests first (I’d probably just say either archiving/muting the video). Byte beats definitely helps this, and it’s a great solution, but we’ve still got some things to work out.
- Robust text tools. We’re getting there. I think we’re only missing the ability to customise the text. Otherwise, we have actually already have decent text tools, and I personally think it’s enough.
So what I’m hearing here is that you hope that the Byte team can focus on core video-editing functionality before spending effort on “extra tools” (such as the floaties, GIFs, filters).
I agree that getting a toolkit for allowing anyone to put together a great video is important. However, perhaps that is where we as the people on Byte have to curb our expectations. The app is not v1.0. It’s like v0.2.8. We really are in Beta. We partners are Beta partners. We’re realistically testing out their partner program. We’re very early adopters. And the team is currently quite small and can only take on as much as they can. The alternative is that they stayed in closed beta and we wouldn’t have been able to upload whilst we wait for v1.0. I think I prefer where we are today, where we can upload.
This affects marketing decisions. No one in their right mind would market for a v0.2.8. So I would say curb the expectations here too, because we probably won’t see any marketing until the Byte team and all of their stakeholders (if they have investors, whether it be VC, private, or angel) are happy with the product.
A counterargument to your post would be that video editing apps are so readily available right now. But to counter that back, I would argue that well, you can make awesome videos in a couple of our main competitors apps.
But I do hear you, and I agree with your priorities. But I think we also need to manage our expectations.