i’ve been doing something thinking and personal research looking at the correlation between the new algorithms on youtube/instagram and engagement.
(prepare for the novel lmfao)
many many people have seen a huge decrease in engagement because of these new algorithms so 100% of the blame went towards the new algorithms.
talking about instagram specifically
the feed is no longer chronological as we all know unfortunately and this has contributed to the decrease in engagement. instagram shows photos they feel you will engagement with more meaning it takes into account your actions (i.e., the photos you view, comment on, like and save)
i decided to look at specific instagram accounts. i looked at users who have a clear support base and saw that their engagement has been consistent. same consistency in likes/comments from chronological to post-chronological era. i looked at a big user with 100 million followers and a smaller user at 100 thousand followers. both showed a steady (authentic) gain and truthfully, it looked like the smaller user benefited from the algorithm change.
all of these users including the two above have a very clear support base.
now, i looked at another group of users that i knew did not have a clear support base. one user in particular i remember complained about the algorithm in regards to their engagement. truth be told, their engagement has been oddly plataeud for over a year. this person has 1 million followers but they definitely do not have a clear or strong support base
another user, has a little less than 100k followers and they too complained about algorithm changes but as i grew to expect, they’re engagement has been very small compared to their follower count on both platforms (youtube & instagram)
this group, including the two above, have been vocal about their disdain for the new algorithms but the lack of engagement has been apparent since before the changes.
this made me think,
is it really the algorithms?
i’m now caressing the idea that maybe these new algorithms expose a truth many of us are not willing to face.
if this algorithm relies on your followers engaging with your content to have a higher rank, does the lack of engagement hint to the fact that maybe they just don’t give two flying **** about you/your content?
now i can see where there is a tiny paradox. if they’re not seeing your content, how can they engage with it to see more of it?
but if your followers cared about your content, wouldn’t they search you up to find it?
that may seem tedious but i think that’s what separates group a and group b. group a had a wide range of followers but in the comments alone, it was very clear that they had a strong support base.
group b had virtually the same amount of followers but a significantly smaller engagement ratio even before the algorithms were in place. you could tell they did not have a strong support base. it’s like they have suppers by chance not supporters by will.
by that i mean, they’re followers engaged with their content because they happened to come across it. the algorithm changed so they no longer happened to come across to give it a like (plus, the content they did engage with consistently trumped group b’s content as well)
now, if this is what the algorithms highlight, i think that’s good news. it gives you a clear idea of what you need to do. you need to either create content geared towards what your followers would like, OR you need to identify your true target audience and attract them accordingly.
what do you guys think?
is there a method to the madness?