Perhaps at the end of the year, a publicized event could take place on the app where different categories are presented.
These categories could include, but are not limited to:
Most Creative "v2"
Best “v2” to use as an Icebreaker
Most memorable "v2"
Most influential “v2”
"v2"s would be selected as nominees by a committee or the general public, and then voted on and presented at the beginning of each year.
This would be a great in-app event to help continually promote users and content that the community picks out that made that particular year of v2 so special.
- Ian Gunn (@iangncl on IG)