Alternative for watermarks

Why not use metadata or invent a new kind of metadata to identify stolen content? I saw on twitter (user @aviflombaum) suggested using blockchain like cryptocurrencies use but i don’t know how blockchain works. If there was a way to have a watermark visually but not have it show to the naked eye could that work as well? (Basically what meta data is I know.) Anyways I’m not smart enough to solve this problem but it’s just an Idea.

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Someone’s always going to find a way around things.

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if it’s difficult to steal then there will be less stealing, and thats why retail puts a million tags on everything.

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Oh man, I know this guy who would steal content on youtube/vine and like unwatermark it. Crazy, people will always be terrible

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