Yes, It is unfortunate to see! All of the youtubers i watch are non advertiser-friendly lmao but since the demonetization began, some have began to get direct sponsors. A brand in-line with their niche will reach out to them to promote a product during the video, of course, and that seems to work! Typically, it’s always the same sponsor in every video so that brand essentially invests in that creator.
I think that is a good way for demonetized creators to go right now!
Advertisers have always had control over where their content is placed. Tv has stability. “This is nickelodean, we only play content for kids 2-16”.
Lego, for example, will play their ads on Nick with no fear that their ad will play before/after a show that is not appropriate for kids. They would never have to worry about that kind of controversy. Just Pay & Go.
Youtube doesn’t have that stability at all. Logan Paul with the dead body, and the dead rats, Elsa Gate, Jake Paul with a thumbnail of him in his boxers with his girlfriend in lingerie straddling him, etc. Content on youtube is not regulated like it is on TV. On Nick, you can turn on spongebob and know that your 7 year old can watch it without supervision. With Logan, for example, you never know what you’re going to get.
Youtube has to clean everything up and as quick as possible so there will be kinks to work out with normal content being demonetized but once the platform is stable, regular content shouldn’t have those problems anymore