Using square videos on widescreen (or “high-screen” in this context) phones creates a design that allows for space at the bottom and top of the video. This design with square video has conventionally been used in many social media sites as a place to interact with the media. Buttons are placed under the video- like, repost, comment… as well as a small preview of the comments. On top of the video is the artist who uploaded it. This design creates the ability- without scrolling- to see the artist information, the video, and the interaction buttons (like, repost, etc.).
This design is something that has always worked.
A design with vertical video- for example the same aspect ratio as the phone screen- doesn’t allow for the user to see who created the video and doesn’t allow for the ability to like, repost, or comment on the video without having to visibly cover parts of the video. This design can be seen typically in “stories” (eg. Snapchat and Instagram stories) where the media is usually temporary and involves much less interaction between the artist and the viewer. This lack of interaction is something I personally believe will hurt v2 more than anything. For a platform with short videos, it would become a waste of time to view a video in fullscreen, exit the fullscreen view, and then have the option to interact with the video only after the fact. The other design idea with fullscreen video is to overlay buttons and information on the video itself, which I personally have not had a good experience with. I also think that a design with fullscreen videos creates a lack of a sense of community or togetherness in an app- because you don’t see the videos ever connecting. You only see separate videos on separate pages, even if they’re related.
This fullscreen video design is an ugly approach.
I’m sure there are reasons why this is good, but I’m here to say that I would very much appreciate a design that has information about the video, the video itself, and the ability to interact with the video all on the same screen, without covering parts of the video.